The skincare industry has been highly competitive for some time. From that competition new markets and innovative technologies have emerged to shape the skincare landscape. One of the more recent trends now being studied with some measure of fascination is the development of anti-pollution products.
What are anti-pollution products? They are skincare products specifically developed to combat the effects of air pollution on the skin. For example, a generic all-natural skin cream may be very good for deep cleansing and moisturizing to combat the effects of aging. A product designed with pollution in mind might be more along the lines of an all-natural detox mask.
The Emergence of a New Market
In an interesting report published by Cosmetics Design-Asia, contributing author Natasha Spencer wrote about conversations she had with an expert in the development of anti-pollution skincare products. Spencer made a note of the fact that the World Health Organization has been rather active in identifying pollutants and determining acceptable levels of those pollutants in modern society.
Such a discussion always leads to the question of why we need anti-pollution products to begin with. If we can simply do a better job of eliminating environmental pollution, there would be no need for a specialized kind of skincare. But such questions deny reality.
Until the world is actually able to significantly reduce pollution, there will be concerns about environmental contaminants and their effects on the skin. Thus the emergence of anti-pollution development within skincare. Product manufacturers are increasing their knowledge of how pollutants affect the skin, then responding by coming up with products capable of fighting those pollutants.
All-Natural a Big Part of the Equation
Right now, Asia stands as the world leader in developing anti-pollution skincare products. In observing what they are doing, the West is slowly coming to realize that focusing on all-natural products is a big part of the anti-pollution equation. Focusing on all-natural productsactually makes a lot of sense when you think about it.
We already know that airborne pollutants are bad for the skin. Likewise, logic would dictate that some of the harsh chemicals in commercially available skincare products could be equally harmful. As long as we are going to go to make an effort to develop skincare products that combat airborne pollutants, doesn’t it also make sense to abandon harsh chemicals? And the best way to do that is to focus on creating all-natural products.
The result of this new focus is the creation of better skincare. From the all-natural skin cream that protects against aging to organic facial cleansing oils that safely remove contaminants from the skin, we are learning how to take better care of our skin while we wait on government leaders and policy makers to figure out how to reduce pollution.
The Future of Anti-Pollution Skincare
Given that the anti-pollution sector of skincare is still relatively new, there is no telling exactly what the future holds. But early indications from Asian markets suggest good things. According to Spencer and one of the experts she interviewed, new ISO standards are being developed for the Asia-Pacific region in order to create defined parameters for all-natural and anti-pollution products. Establishment of those standards should improve both marketing and distribution in Asia.
Here in the West, the emergence of anti-pollution skincare products will probably come down to education and awareness. If consumers decide they want the products, manufacturers will be more than happy to supply them. But those same consumers need to be educated about airborne pollutants and all-natural skincare products before they can know what they want.